Get chosen
Real photos. Real names. Real work.
Stock photos and a faceless About page read as a company that could be anyone. The check looks for your own job photos, the people who do the work, and video that answers real questions. The plan puts them on the site.
What the check looks at.
16 of the report's checks, in the report's own words. Your report drops any that cannot apply to your business.
Real authors
At least one author page with a photo, and a byline that links to the author on at least 7 in 10 of the articles we sampled.
The owner or technician is the author
The named author on your articles listed on your team page as an owner, technician or manager.
Your own photos and job data
No more than 40 percent of content images coming from stock-photo sites, and a project gallery or job-story page linked from the homepage or a service page.
About page that says who you are
At least three of these four on the About page: years in business or founding year, named team members with photos, your address, and real numbers such as jobs completed.
Outside validation
At least one award, press mention or trade-association membership on the site, with a link that backs it up.
Trust basics
A street address, a phone number and a privacy policy link on the site, plus a licence number where your state licenses your trade.
Reviews shown on your site
Reviews or a review feed shown on the site, with a link to where they came from.
Answers-your-questions video
At least one video answering common customer questions, on a service page or a questions page.
Pricing video
A video about pricing on your pricing page.
Service videos
At least one video showing a service being performed.
Customer story videos
At least one video of a customer telling their story.
Meet-the-team videos
At least one video introducing the people on your team.
Proof-of-claims videos
At least one video that proves a claim the site makes.
Where video sits
A video on the homepage and on at least two of your top three service pages.
YouTube channel
A YouTube channel under your business name, linked from your site.
Posting on YouTube
At least one video uploaded to your channel in the last 180 days.
What we do about it.
- 1
Put your own job photos on the site and the listing, and take the stock ones down.
- 2
An About page with the people who do the work: a photo, a first name, what they do.
- 3
Video where it earns its keep: the questions customers ask, answered on camera, in under two minutes.
Also under get chosen
See what a customer sees before they call.
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