A website built to pass every check.

What the check looks at.

20 of the report's checks, in the report's own words. Your report drops any that cannot apply to your business.

• Secure connection

  A valid security certificate (the padlock in the browser), every page loading over the secure https address, and nothing on the page still loading over plain http.

• One address for your site

  All four ways of typing your address (with and without www, with http and with https) landing on one final address, each in a single jump.

• Search engines allowed in

  Nothing in your site's robots file (the file that tells search engines where they may go) blocking your main pages.

• Sitemap present and working

  A sitemap that exists, and at least 9 of every 10 pages we tried from it (up to 20) actually loading.

• Nothing hidden by mistake

  No 'do not index' tag on your main pages, and each page's preferred-address tag pointing to your own site.

• Broken links

  Zero broken links between your own pages in the ones we checked, and a real 'page not found' page with your menu on it.

• Headings in order

  Exactly one main heading on each page, and no heading sizes skipped on the way down.

• Page titles and descriptions

  A title of up to 70 characters and a description of up to 160 characters on every page, none of them repeated on another page.

• Image descriptions

  At least 9 of every 10 content images carrying a text description behind them (a decorative image marked as such counts).

• Platform

  Which website platform your site runs on. There is nothing to pass or fail here.

• Visitor tracking installed

  Google's free visitor tracking (Google Analytics or Google Tag Manager) installed on the site.

• Clear in five seconds

  A headline that names the service and the area, a call or contact button in the first screen, and page copy that talks to the visitor ('you') more than about the business ('we').

• Easy to find what you offer

  Every service page one click away from the main menu, plus a pricing link or an articles link in the main menu.

• Service pages that sell

  Each of your top three service pages with at least 300 words, a call or contact button, and either a video or a mention of price.

• Usable for everyone

  Google's accessibility check at 90 or higher (out of 100), and a visible outline on at least 80 percent of the buttons and links when moving through the page with the keyboard.

• A page for every area you serve

  A page on your site whose address or title names your own city; nearby areas without a page are listed as opportunities.

• Business details Google can read

  A block of business details (name, address, phone, type of business) in the code behind your homepage, in the format Google reads.

• More details Google can read

  At least three kinds of these detail blocks (for example business, services, questions and answers, reviews) in your page code, with no errors in them.

• Areas and services Google can read

  The business-details block behind your homepage naming at least one area you serve and at least one service you offer.

• Video details Google can read

  A video-details block in the page code on every page that has a video.