Your website, fixed to pass the checks.

What the check looks at.

17 checks. Your report drops any that don't apply to your business.

• Secure connection

  A valid security certificate (the padlock in the browser), no script, style file or frame on your homepage asked for over the old unsecured connection (plain http), which browsers block, and the plain http version of your address sending visitors on to the secure https one. Images asked for over http are switched to https by browsers, so they are noted, not counted.

• One address for your site

  All four ways of typing your address (with and without www, with http and with https) landing on one final address, each in at most two jumps.

• Search engines allowed in

  Nothing in your site's robots file (the file that tells search engines where they may go) blocking your main pages.

• Sitemap present and working

  A sitemap that exists, and at least 9 of every 10 pages we tried from it (up to 20) actually loading.

• Nothing hidden by mistake

  No 'do not index' tag on your main pages, and no page whose preferred-address tag names a different page or another website in its place.

• Broken links

  Zero broken links between your own pages in the ones we checked. What your 'page not found' page shows is noted under this check but does not decide it.

• Headings in order

  A main heading on each page we read. Extra main headings and skipped heading sizes are listed as notes and do not count against you.

• Page titles and descriptions

  A title of up to 70 characters and a description on each page we saved, none of them repeated on another page. A description longer than 160 characters is noted, not counted against you, since Google only shortens it.

• Image descriptions

  At least 9 of every 10 content images (32 pixels or larger) carrying a description behind them (alt text). An image marked as decorative with an empty description counts, since that is the correct markup for decorations; an image with no description at all does not.

• Platform

  Which website platform your site runs on. There is nothing to pass or fail here.

• Visitor tracking installed

  A tool that counts your visitors installed on your homepage: Google's free visitor tracking (Google Analytics or Google Tag Manager), or another visitor-counting tool.

• Clear in five seconds

  A headline that names the service and the area, a call or contact button (or a tap-to-call number) in the first screen, and page copy that does not talk mostly about the business (more than twice as many 'we' and 'our' as 'you' and 'your').

• Easy to find what you offer

  A link to your services in the main menu. Whether the menu also links to pricing or articles is noted, not counted against you.

• Service pages that sell

  Each of your top three service pages with at least 300 words and a call or contact button in the page itself.

• Usable for everyone

  Google's accessibility check at 90 or higher (out of 100), and a visible outline on at least 80 percent of the buttons and links when moving through the page with the keyboard.

• A page for your own city

  A page on your site whose address or title names your own city; nearby areas without a page are listed as opportunities.

• Code that tells Google about your business

  In the code behind your pages, in the format Google reads: a business-details block on your homepage with your type of business, your name, and your phone or address; at least three kinds of detail blocks (for example business, services, page breadcrumbs), every one readable; and at least one area you serve and one service you offer named in the business block.