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Check my business

88 checks.

Grouped the way the report is. For every check, what we look for and why it matters to a customer, in the report's own words. Your own report drops any check that cannot apply to your business, and lists any that did not finish on its own, with the reason.

Technical Health

Loads fast, works on a phone, secure, and says what you do and where.

Site health

  • Secure connectionA valid security certificate (the padlock in the browser), every page loading over the secure https address, and nothing on the page still loading over plain http.
  • One address for your siteAll four ways of typing your address (with and without www, with http and with https) landing on one final address, each in a single jump.
  • Search engines allowed inNothing in your site's robots file (the file that tells search engines where they may go) blocking your main pages.
  • Sitemap present and workingA sitemap that exists, and at least 9 of every 10 pages we tried from it (up to 20) actually loading.
  • Nothing hidden by mistakeNo 'do not index' tag on your main pages, and each page's preferred-address tag pointing to your own site.
  • Broken linksZero broken links between your own pages in the ones we checked, and a real 'page not found' page with your menu on it.
  • Headings in orderExactly one main heading on each page, and no heading sizes skipped on the way down.
  • Page titles and descriptionsA title of up to 70 characters and a description of up to 160 characters on every page, none of them repeated on another page.
  • Image descriptionsAt least 9 of every 10 content images carrying a text description behind them (a decorative image marked as such counts).
  • PlatformWhich website platform your site runs on. There is nothing to pass or fail here.
  • Visitor tracking installedGoogle's free visitor tracking (Google Analytics or Google Tag Manager) installed on the site.

Speed

  • Loads fast for real visitorsGoogle's speed numbers from real visitors on phones: the main content showing within 2.5 seconds, the page reacting to a tap within 0.2 seconds, and the layout not jumping around while it loads.
  • Page weightThe homepage on a phone weighing 3 MB or less in total, with its biggest image at 300 KB or less.

Phone

  • Works on a phoneNo sideways scrolling, fewer than 5 buttons or links too small to tap, and body text at least 14 pixels tall on a phone.
  • Tap to call on a phoneA tap-to-call link or button visible in the first screen on a phone.
  • Call to action on a phoneThe first call or contact button visible in the first screen on a phone.
  • Form usable on a phoneForm fields at least 44 pixels tall, a label on every field, and nothing spilling off the edge of the screen on a phone.

Search

  • Estimated search visitorsThe estimated number of visitors from search, and the trend over the months of history we got back, usually about six (an outside estimate). There is nothing to pass or fail here.
  • Keywords you rank forHow many searches your site shows up for, grouped by position on the results page (an outside estimate). There is nothing to pass or fail here.
  • Pages that bring visitorsThe pages estimated to bring the most visitors from search (an outside estimate). There is nothing to pass or fail here.
  • Keywords competitors have and you don'tSearches your competitors show up for that your site does not (an outside estimate). There is nothing to pass or fail here.
  • Ranking for buying termsYour site in the top 10 results or in the map results for at least three ready-to-buy searches, such as cost, near me or emergency.

Authority

  • Sites that link to competitors but not youWebsites that link to your competitors but not to you (an outside estimate). The list itself is the result.

See which of these you pass.

Check my business