A number a phone can dial, on the first screen.
If the phone number is in the header image, or the first button is Read our story, a phone can't dial it. The site should make the call the easiest thing on it.
What the check looks at.
8 checks. Your report drops any that don't apply to your business.
Works on a phone
A homepage set up to fit a phone screen with no sideways scrolling, fewer than 5 buttons or links too small to tap, and most of the reading text at least 14 pixels tall on a phone.
Ways to reach you
A tap-to-call phone link on your main pages, and a main contact form of 6 questions or fewer (questions marked optional are not counted) or an online booking tool. Whether you also offer live chat, a text-us link or a stated reply time is noted, not counted against you.
Own your customer list
An email or text-message sign-up on the site: a newsletter, tips, offers or reminders form, or a sign-up box from an email-list service built into the page. A quote form does not count.
Financing offered
For roofing, heating and cooling, solar, windows and doors, flooring, remodeling, concrete and driveway, and fencing only: wording about financing, monthly payments, 0% APR or a payment plan, a link to a financing page, or a link or embed from a lender (Synchrony, GreenSky, Wisetack, Hearth, Service Finance, Mosaic, Sunlight, Affirm, Acorn) on any page of your site except blog posts. For other trades this check does not apply.
24/7 or emergency service shown
For plumbing, heating and cooling, electrical, roofing, water and fire damage restoration, locksmith, garage door, pest control and wildlife removal only: 24/7, 24-hour, around-the-clock, emergency or same-day service stated on your home page (a customer's review or a blog post does not count). If your home page says 24/7, the weekly hours on your Google listing must say open 24 hours every day; if they say anything else, that is a miss. For other trades this check does not apply.
Tap to call on a phone
A tap-to-call link or button visible in the first screen on a phone.
Call to action on a phone
The first call or contact button visible in the first screen on a phone.
Form usable on a phone
On the phone version of your home page: contact form fields at least 44 pixels tall, each with a label that stays on screen while typing.
What we do about it.
- 1
A tap-to-call number at the top of every page, and the first button on the home page is the call.
- 2
A booking button on the first screen, going to a form that takes under a minute on a phone.
- 3
The number and the booking link on the listing, matching the site.
More in get the call
See what a customer sees before they call.
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