When someone asks an AI who to call, be the answer.

What the check looks at.

10 checks. Your report drops any that don't apply to your business.

• You talk about cost

  At least one page all about cost, price or financing, reachable from the menu, a hub page or the sitemap.

• You talk about problems

  At least one page all about what goes wrong or the warning signs to watch for.

• A page that helps buyers compare

  At least one page that helps a buyer choose: a comparison of options or brands, repair versus replace, your own review of a product or brand you install, or a best-of list with your picks.

• Questions we asked AI

  The questions we wrote for your trade and town and put to Perplexity, kept only when real people across the US search for that service (the search counts are national, not local). There is nothing to pass or fail here.

• Perplexity

  Your business named in every answer when we asked Perplexity each of our questions about who to hire three times. The question that asks about you by name is not counted here.

• Competitors mentioned by AI

  How often your two competitors are named in the words of the same AI answers, and, apart from that, how often their websites were in the list of sources the AI gave. There is nothing to pass or fail here.

• What AI gets wrong about you

  Nothing AI says about your business that contradicts a fact we verified, such as your address, phone, services or hours.

• Readable by machines

  At least 70 percent of your page text still there when scripts are turned off.

• AI crawlers not blocked

  None of the crawlers that fetch pages for AI answers (OAI-SearchBot, ChatGPT-User, Claude-SearchBot, Claude-User, PerplexityBot, Perplexity-User and Google-Extended) blocked in your site's robots file. Blocks on the training-only crawlers GPTBot and ClaudeBot are shown but not failed. We read the file only; what your server or firewall does to a real crawler is not tested. Other AI crawlers are not checked.

• Listed or mentioned elsewhere

  At least two results in one Google search that list or mention your business on Reddit, Nextdoor, Yelp or YouTube: the name has to be in the result's title (or, for Reddit and YouTube, in the text Google shows under it), a listing in your city or a nearby town we searched counts once per site, and videos you uploaded yourself do not count.