When someone asks an AI who to call, be the answer.

What the check looks at.

12 of the report's checks, in the report's own words. Your report drops any that cannot apply to your business.

• You talk about cost

  At least one page all about cost, price or financing, reachable from the menu, a hub page or the sitemap.

• You talk about problems

  At least one page all about what goes wrong or the warning signs to watch for.

• You compare options

  At least one page comparing options, brands, or repair versus replace.

• You review what you sell

  At least one page reviewing products or brands you sell or install.

• Best-of content

  At least one 'best' page (best brands, best options, best for a situation) with your own opinion in it.

• Questions buyers ask AI

  The list of questions we put to the AI tools, kept only when real people across the US search for that topic (the search counts are national, not local). There is nothing to pass or fail here.

• Perplexity

  Your business named in all three of the three times we asked Perplexity the question.

• Competitors mentioned by AI

  How often your two competitors are named in the same AI answers. There is nothing to pass or fail here.

• What AI gets wrong about you

  Nothing AI says about your business that contradicts a fact we verified, such as your address, phone, services or hours.

• Readable by machines

  At least 70 percent of your page text still there when scripts are turned off.

• AI crawlers not blocked

  None of the crawlers behind ChatGPT, Claude, Perplexity or Google's AI blocked in your site's robots file.

• Talked about elsewhere

  At least two mentions of your business on Reddit, Nextdoor, Yelp or YouTube.