Signs that real people are behind the business.

What the check looks at.

4 checks. Your report drops any that don't apply to your business.

• Sites linking to you

  How many other websites link to yours, and how strong your site rates, as an outside data source estimates them. Many of the sites in such a count are low-quality or spam sites, and the free check does not read each one, so there is nothing to pass or fail here; it is shown for reference and not counted as passed or failed.

• Your profiles

  Your own profiles on at least two of Facebook, Instagram, LinkedIn, TikTok, Nextdoor, X or Pinterest, linked from your site (or named in your site's code). No one platform is required. A Facebook link that opens no page, or a website builder's placeholder link, is not counted.

• Same name everywhere

  The name on your Google listing on your Facebook and Instagram profiles, the ones we can read without logging in.

• Sites that link to competitors but not you

  Websites that link to both of your competitors, from an outside link index (an estimate), where that index shows no link to your site. We leave out sites the index rates under 100 of 1000 for strength or does not rate, sites it rates 20 or more out of 100 on its spam scale, sites whose home page did not open when we tried it or sends visitors to another website, your own and your competitors' sites, and sites whose home page already has a link to your site. When no site meets that bar we say so rather than list weak ones. This is a list, not a pass or fail.