When someone asks AI who to hire: how to be in the answer

More people now ask an AI assistant, like ChatGPT, Perplexity or Google's AI answers, who to call for a job around the house. These tools can only name a business they can find written about, so the job is to make your business easy to find and easy to trust.

What helps

• A page for each service. Say what you do, where you do it and who it is for, in plain sentences.
• Your towns on the site. Name the cities and areas you serve.
• The same name, address and phone number everywhere: your website, your Google listing and the directories you are on.
• Answers to the questions customers ask. What does a service call cost, how soon can you come, do you offer a warranty. Put the answers on your site.
• Reviews that describe real jobs. You cannot write them, but when you ask for a review you can ask customers to mention what you did.

What does not help

• Stuffing a page with keywords.
• Hidden text or other tricks.
• Pages that say a lot and tell the reader nothing.

Be realistic

Nobody can promise that an AI assistant will name your business. These tools change often, and each one picks its sources differently. What you can control is whether the facts about your business are clear, consistent and easy to find.

Where to start

Open your site on your phone and read your service pages as a stranger would. Does each one say what you do and where? Check that your phone number and address match your Google listing. Then write down the five questions customers ask most and answer them on your site.

Root's free check looks at this on your own business.