How to ask every customer for a review without being pushy

Most happy customers never leave a review because nobody asked. The fix is a simple habit: ask every customer, right after the job, with a link that takes them straight to the review box.

When to ask

Ask when the job is done, the mess is cleaned up and the customer has seen that everything works. That is when they feel best about the visit. If you can, ask in person. Then send the link by text or email the same day, while it is still fresh.

Get your direct review link

In your Google Business Profile, find the option to ask for reviews (it may be labeled "Ask for reviews" or "Share review form"). Copy the link it gives you and save it on your phone. Use the same link every time.

What to say in person

Keep it short: "Glad we got that sorted. If you have a minute, a Google review really helps a small business like ours. I will text you the link." Then move on. No pressure.

A text you can send

"Hi [name], thanks for having us out today. If you are happy with the work, would you leave us a quick Google review? Here is the link: [link]. Thank you."

Two rules Google enforces

• Ask everyone. Asking only the customers you think will leave good reviews is called review gating, and Google's rules do not allow it.
• Never offer anything for a review: no discounts, gifts, coupons or entries into a drawing.

Reply to what you get

Thank every reviewer, and reply calmly to the critical ones. Customers who are deciding whether to call you read the replies too.

Root's free check looks at this on your own business.