Website · Oct 2, 2026 · 1 min read
Should you put prices on your website?
Every job is different, but a starting price or a range can still help. Ways to show cost without locking yourself in.
By the Root team
Many home-service owners leave prices off their website because every job is different. That makes sense. But a visitor who has no idea what something costs may wait, or call someone who does show a price.
Why showing something helps
- Visitors get a sense of cost before they call, which feels upfront.
- A starting price or range filters out calls from people who were never going to book.
- It shows you have nothing to hide.
Ways to do it without locking yourself in
- "Starting at" prices for common jobs.
- A typical range, with what pushes a job to the top or the bottom of it.
- Your service call or diagnostic fee, stated plainly.
- Free estimates for big jobs that need a look first.
Where to put it
On each service page, near the call button, where people are deciding whether to get in touch. Not in small print, and not behind a menu.
Keep it honest and current
Only publish a price you will honor. When your prices change, update the site the same week. An old price that no longer holds is worse than no price at all.
Root's free check looks at this on your own business.
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